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DSX Digital Strategy & Transformation Workshops

This digital transformation workshop helps organizations create actionable plans to improve business operations & ROI through purposeful digital technology investments.

Digital Transformation Workshop Session
Digital Innovation Workshop Session
Digital Innovation Workshop Session

This digital transformation training is best suited for businesses that want to learn how to optimize digital offerings by crafting a digital mix that ultimately contributes to their bottom line.

The digital strategy training will include:

  • Interactive exercises
  • Industry-specific insights
  • Pro-tips from industry experts
  • Exercises to take back to your business
  • Our books as a giveaway for your attendees (additional fee)
Digital Strategy Training Session

In Workshop 1, your attendees will learn how to:

  • Map business objectives
  • Set KPIs and calculate ROI
  • Audit digital channels
  • Measure and optimize plans

Workshop 1 is best for companies that have an existing number of digital channels and are seeking a methodical approach to improve all-around performance and be able to measure results.

Digital Experience Training Session

In Workshop 2, your attendees will learn how to:

  • Understand fictional customer buying personas
  • Create a content strategy for the brand
  • Create optimal customer journeys
  • Optimize the purchase funnel, and
  • Create a strategy roadmap

Workshop 2 is best for companies that have a bit of a handle on their digital strategies but need some extra assistance. In Workshop 2, you’ll dive deep into the customer journey, how to improve the user experience, and how to increase conversions.

These workshops are two to three hours in length and are best suited to businesses looking to optimize their digital offerings by creating a digital channel mix that ultimately contributes to the company’s bottom line.

Every attendee will work with beautifully designed workshop stencils that help accelerate the learning process. Interactive exercises help attendees learn how to glean industry-specific insights.

Digital Strategy Roadmap
Digital Strategy Workshop
Digital Strategy Workshop

Attendees will also get pro-tips from experts in their industry, exercises that can be taken back to their company, and Prototype’s books for extended understanding.

These workshops and the included exercises are based on Alexander’s two books:

  • Digital Strategy: A Guide to Digital Business Transformation
  • Boardroom Guide to Digital Accountability

Your audience can take these books home as an added bonus (requires additional fee).

Contact Us

Are you looking for training for your team?

Prototype’s DSX workshops are interactive, engage audiences, and create real results for participating businesses. These workshops are best suited for businesses that want to learn how to optimize digital offerings by crafting a digital mix that ultimately contributes to their bottom line.

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