Artificial Intelligence Meet Web Design

November 20, 2016

A modern day website offers users not just information or entertainment, but an experience. Millions of dollars are spent annually by brands around the globe, to be the best in this ever changing digital landscape. However, not all companies have the funding or the capacity to invest in the latest and greatest in digital tech. Artificial intelligence is the latest tool being developed to help these businesses. This blog dives into how artificial intelligence is supporting startups and small businesses develop websites.

What is Artificial Intelligence?

From a high level, artificial Intelligence is the development of computer systems that are able to perform tasks that usually require human insight and intelligence. This can include anything from speech recognition, visual perception and decision making. When artificial intelligence meets web design, it creates a complicated mix of code and logic packed into an algorithm in a website building software. A popular service already providing this online is Wix.

How does it work?

Website design software programs like Wix are easy to use - that is what makes them so appealing. A user simply makes an account and answers a series of questions from the virtual assistant about the type of business they are and the goals of the website. The algorithm then determines the best layout, design and content for your brand. This removes the painstaking process of designing your own website including every element and bit of code on every page. The only thing it doesn't do is create the content for you to input into the template, however the time saved on building a complex website, opens up space to develop high-quality, relevant content for your audience.

Does it always deliver?

There is no doubt that if you have the money, investing in unique website development is a much better option, however for companies low on funds, this is great alternative. There are instances where the algorithm fails to deliver exactly what you are looking for too, so you have to approach it without anything too specific in mind. But it is a start in the world of automating systems online. .

Ultimately, artificial intelligence is still in its youth when it comes to web design, and cannot replace the artistic input of a dedicated web designer, devoted to a fluid design and user experience, However, technologies such as Wix and Grid do pose the question of how long it will be before advanced artificial intelligence meets web design and replaces the developer all together. . What do you think?  Share this on Facebook, LinkedIn and Twitter.

Prototype is a full service web design and development company. Contact us for a free consultation.

Written by
Alexander Rauser
Alexander Rauser

CEO

Alexander Rauser is the author of Boardroom Guide to Digital Accountability and Digital Strategy: A Guide to Digital Business Transformation, and creator of the DSX Program, a digital strategy and transformation program for Enterprises.

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