Are you an e commerce business that sells products online? Did you know that you can now list your products on Facebook in the Shop section allowing your dedicated fans and new subscribers to buy products directly from Facebook? This article looks further into the details of this new Facebook service offering can help your business drive more sales and revenue.
The first thing you need to check is whether or not you have access to the Shop Section on Facebook - you will find this below your Facebook cover photo - it should say 'Add Shop Section'. This service offering isn't just for major retailers, however, as of right now it is very random. If you do see the the Add Shop Section button on your Facebook, follow the instructions below.
It is important to read over the Merchant Terms and Policies as it covers what you can sell on Facebook. It also clarifies how issues will be handled during the beta period of the Shop Section in terms of returns, refunds and other factors.
Next you will add information about your business and arrange your payment with Stripe. If you don't already have an account with Stripe, you need to set one up to proceed. After you have confirmed your payment information, your 'Add Shop Section' magically changes to 'Shop Now' and is published to your business page.
You will be prompted to add an overall description of your products in 200 characters or less - it is recommended to use keywords in this description. You can now add products to your Facebook and configure the details of each product. It is important to check the guidelines provided by Facebook regarding images - they have specific rules such as one image per product and sizing. In addition, there are rules for the individual product descriptions, in that they cannot contain HTML, phone numbers, long titles and so on. Your products will be 'In Review' until they are approved by Facebook, and only once approved will they show to your audience.
All of the businesses using the Shop section on Facebook must ship their products to their recipients within 5 days and items can be returned in 45 days. This cannot be changed.
Once you have all your products uploaded you can organise your products into collections to show latest arrivals, showcase a certain product line, or highlight a theme.
One thing is for sure, this feature is an exciting new service line that can really help businesses to boost their ROI. What are your thoughts on Facebook's Shop Section? Will you choose to join if the button appears? Tell us more over on Facebook, LinkedIn and Twitter.
January 29, 2020
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