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Snapchat is an application that you can use to send instant photos and videos to friends. Snapchat is now being leveraged by businesses looking to target a younger audience. Is this platform actually effective when it comes to targeting younger audeinces? How can businesses use Snapchat to aid in their marketing efforts? Read on to find out.

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How to use Snapchat to Market to Younger Audiences

The Data

Looking to the data to say whether or not an app is a hit is usually a good place to start. Snapchat’s core audience is between 13 and 25 years of age. 70% of Snapchat users are women and 18% of iPhone users are on Snapchat. Users of Snapchat send 400 million snaps a day (whoa!) and Pew Research estimates that Snapchat has 26 million users in the United States.

Growth

Snapchat took off towards the end of 2012 into 2013 growing from 6 millions snaps a day to 150 million by April 2013. That is quite a leap in just one year.

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Practices

Businesses can use Snapchat for a multitude of different purposes, including: contests, new product intros, coupons, a look behind the scenes, new team member introductions and videos. Businesses looking to set up a Snapchat can follow this quick guide:

  • Create an account and complete your profile.
  • Make sure to promote your Snapchat on your Facebook, Twitter, Instagram, Pinterest and so on.
  • Give your followers meaningful visual content to enable them to engage with your brand.
  • Offer contests, sneak peaks and coupons to reward your followers and give them a reason to follow you.
  • Snapchat has a feature called My Story to help you leverage and engage your audience instantly.

Things to remember:

  • Images and videos on Snapchat are only available for 10 seconds, then they disappear.
  • Follow this sequence to make your snaps more attractive via the ‘Special Text’ and ‘Replay’. SETTINGS > MANAGE > SMART FILTERS.

Businesses on Snapchat

Heineken: Heineken used Coachella Music Festival in California to leverage interest from its younger audience by giving attendees sneak peaks at the surprise acts at the music festival.

MTV: MTV attracts teens to Snapchat by sharing raw videos of its stars giving users a personal and live experience with celebs.

Mashable: Mashable takes advantage of the Snapchat platform to show behind the scenes footage from their offices, snapping pictures of their office culture.

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