Instagram has 400 million monthly users, 80 million photo shares every day and over 3.5 billion photo likes per day. It is needless to say that the world of marketing is excited by the long awaited arrival of Instagram advertising. The question is, how can companies take advantage of this new advertising capability on Instagram and what do you need to get started? This blog looks into the top ways to succeed with paid advertising on instagram.
There are several types of ad formats available on Instagram. The four main types are:
With Facebook as the parent company to Instagram, the new advertising platform comes with some of Facebook's perks including Facebook targeting used on the Facebook advertising channel. Advertisers can use the same interest, category and behaviour targeting in the same way as Facebook. There are also attribution window tools available so brands can track conversions across the different channels and ensure that they are targeting the right audience. Brands can also release ads on both platforms at the same time, adding consistency and cross-promotional opportunities.
Ads that look like ads will not succeed on Instagram. Users are looking for compelling visual content that encourage emotions, whether that be a desire to travel, motivation for their relationships or inspiration for their life in general. Successful ad campaigns on Instagram don't look like ad campaigns at all but they blend in organically with the other content. By seamlessly integrating the ads within the Instagram feed in this way, brands gain trust from the recipients of their ads.
It goes without saying that your ads need to be as visually appealing as possible to succeed on Instagram, considering how colours combine between picture on your profile. Developing a creative strategy to your own Instagram is the best way to prepare for Instagram advertising.
Have you began to advertise on Instagram? Share your experience with us over on LinkedIn, Facebook and Twitter.
June 14, 2020
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