Sitefinity is producing a multitude of amazing features all the time and their latest release has really tickled our interest.
This new software as a service (SaaS) offering allows developers, designers and businesses to understand and optimize the online behaviour of users across any online experience to improve conversion rates and marketing efforts. The cloud service officially launches in early 2015 according to the Sitefinity website.
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Here are some of the major features:
Customer Journey Database:
Understanding customer interactions and the journeys they take within your website is a powerful tool to create customized experiences. The customer journey database helps your business to develop personas for each customer and offers a 360-degree view across every channel they interact with. You will get tailored engagement facts for each segment which can be used by your marketing team to create tailored content such as offers, promotions or customized landing page content.
This feature allows you to create segments based on user interaction. This means every user visiting certain pages or performing a specific action will get a score. Once a certain threshold is reached the user will be part of a pre-defined segment.
Here is an example: You create a segment called “IT Managers” and you have a section on your website with content specific to this segment. You also have a newsletter sign up for IT Managers and you are selling a category of products that are mainly purchased by the same users. If a person would now visit these pages, sign up for the newsletter and buy one of the products he would increase his segment score and end up being added to the “IT Manager” group.
From here the Digital Experience Cloud allows you to create personalized content for all users that belong to the specific segment the next time they come back to your website.
Using this approach you can spot areas of interest for your customers and view predictions on how these interests will lead to higher conversion rates. The cloud automatically analyses millions of interactions and helps you measure and achieve your goals.
Customer Journey Optimizer:
The software allows you to personalize content in real-time and guide the customer through his online journey. For example, customers who visit your blog about a certain topic may receive an email newsletter with a video following up on the same topic from the blog. The system helps you organise and achieve these goals and much more.
The software is designed to help you track growth and measure the impact of predictive personalization as well as see which campaigns have the biggest impact.
As you can see, this add-on for Sitefinity will be extremely valuable for two reasons: It will offer incredible stats on your customer journey across all platforms and transform these stats into workable data for your online presence. It makes life extremely easy for businesses to improve conversions and track performance.