Building mobile-centric strategy for your business is more important than ever in light of how consumers are interacting with their devices, however only 13% of businesses in the Middle East have a mobile strategy. Despite the optimistic acceptance of mobile, businesses need guidance on how to improve the mobile experience with their brand as well as how to build a robust mobile strategy. One industry receiving pressure to provide a solid mobile experience for consumers is aviation. This whitepaper draws upon knowledge and understanding of a mobile centric business strategy and applies it to the aviation industry, including analysis of best practices from existing, innovative airline companies.
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