As the New Year begins, it is natural to reflect on the previous year and to begin making predictions for the year ahead. Mobile technology seems to change daily and we anticipate that 2014 will be an exciting year for mobile innovations. Here are some of our own personal predictions for what is going to happen next:
Improved coverage and capacity
As each country in the world continues to develop, more and more people own a mobile device and there is much more demand for coverage. 2014 will see an improved service with regards to coverage and capacity of mobile devices. Service will be stronger and more reliable.
Variety of devices
Users of mobile devices are finding that they enjoy using different devices in different situations and it will be important for businesses to modify their business apps to each device. Mobile devices are basically a mini computer and a device that users take everywhere. They even have a disorder now named Nomophobia, which is the fear of losing battery on your phone and being disconnected. iPads are great for travel, reading and browsing the web. New devices such as the smart watch will be available to keep people constantly connected. What devices do you prefer using at different time?
Social Media will become more mobile centric
Mobile users are increasingly using their mobile devices to check social media and 2014 will see social media companies adapting and changing to suit the needs of their audience. Mobile advertising will become more widespread and tailored towards each individual person. Social apps will be even more competitive and will be increasingly innovative, striving to find more ways engage.
Cloud will be irresistible
Cloud technology will become irresistible to users in 2014 as they use more apps and data on their devices. Currently Cloud storage is available but not a necessity however as cloud technology links files to each one of your devices eliminating the need for hard drives and so on, users will want this technology.
An increasing amount of people in emerging markets will be in a position to acquire their own mobile device and expectations will shift as these markets grow. It is not necessarily clear how to deliver customer experience on each device and businesses will have to test and try many approaches. Screen size may not be as helpful as once thought with how to engage audiences.