In my first book Digital Strategy: A Guide to Digital Business Transformation I am discussing practical solutions for enterprises operating in today’s fast-paced business environment and how they can establish a simple model to drive digital innovation programs.
If you’re in business today, you probably use digital technology to run your day-to-day operations. But if you don’t have a digital strategy, you’re at risk of losing out to your competitors by either failing to recognize the potential tools available or wasting resources while trying to prepare for digital disruption.
The book guides you through concepts such as how your Digital Strategy can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate altogether.
The book is an introduction to the initial efforts required to create a coherent strategy.
In my second, shorter book, Boardroom Guide to Digital Accountability we are discussing how C-level executives can evaluate the performance of their digital return on investment.
We know that today’s modern enterprise requires a way to assess their digital performance all the way from the top management positions. Yet, many executives are not equipped with the tools needed to quickly assess digital performance, measure success, and increase performance based on clear measurement plans.
While each business has its own objectives, there is still a huge disconnect between digital solutions and the bottom line of the business itself.
This short guide will show you how you can establish a simple framework to ensure you gain full visibility on your digital investments while keeping a bird’s-eye view on your operations.
By reading this guide you will learn about the relationship between knowledge, processes, and platforms to achieve your business objectives. We will discuss how you can create a path to innovation and provide you with further material to define your digital future.
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