Before you can capture any lead, you have to know who your typical customers are.
It means you have to know the demographic, goals, and frustrations of your buyer persona.
The demographic such as age, income, job title, or location may be helpful once you start promoting the content of your lead generation campaign. You can see these as filters that help you to narrow down a broader target audience.
However, your buyer persona's goals and frustrations are where you find important information about what content they will find valuable.
In essence, the buyer persona determines the content, messaging, channels, targeting, and experience you will have to offer.
Content has to be personalized, messaging needs to attract, channels need to include your audience, and the targeting needs to be relevant. At the same time, your experience must match their expectations.
Continue reading with Part 5 - Defining your content marketing persona
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