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Upwardly Mobile the rise of mobile apps

Prototype Interactive’s CEO Alexander Rauser shares insights on the growing importance of mobile apps in our digital lifestyle.


How do you view the evolution of mobile apps around the world? How has it changed the lives users, in general?

In a recent survey conducted by AdMob, it has been discovered that users are spending up to 80 minutes a day using mobile applications. With the number of mobile applications readily available, there is a huge amount of content for users to consume.


Mobile devices have increasingly become the centre of media consumption and interaction. Smartphones have become faster and more powerful and coupled with the availability of new generation tablet PC’s such as the Apple iPad and Samsung Galaxy tab, hardware is easily accessible and can fit in your pocket.


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