While organizations invest more in digital solutions, the focus on user experience design should grow exponentially. Yet, UX has taken a back seat in the most critical business functions where it could make a lot of difference, like product development, customer service, and marketing.
However, in the past decade, due to advancements in technology and the growth and success of design-focused companies like Uber, AirBnB, and Apple, more companies are developing their appreciation for good UX design.
But according to a research by PWC, only 10% of companies are investing in improving the digital experience of their customers.
We've compiled all the statistics that you can use to prove the impact of investing in UX design to your organization's upper management.
Conversion, Sales, and ROI
Design-led companies have maintained significant stock market advantage, outperforming the S&P by an extraordinary 211%. (Design Management Institute)
Every $1 invested in UX results in a return of $100. (Forrester)
A positive customer excperience improves willingness to buy another product by 14.4%. (Forrester)
The average large-sized e-commerce site can gain a 35.26% increase in conversion rate though better checkout design. (Baymard)
81% of design-mature companies believe that design leads to higher sales. (NEA)
Conversion rates for e-commerce could be improved by 35% through better UX design of digital checkout process. (The UX School)
67% of customers say they'll pay more for a great experience. (SalesForce)
Spending just 10% of a development budget on usability can improve conversion rates by 83%. (Nielsen Norman Group)
74% of businesses say user experience is vital for boosting sales. (eConsultancy)
A well-designed user interface could raise your website’s conversion rate by up to a 200%, and a better UX design could yield conversion rates up to 400%. (Forrester)
By 2020, customer experience is predicted to overtake price and product as the key brand differentiator. (Walker)
67% of customers say their standards for good experiences are higher than ever. (SalesForce)
51% of customers say most companies fall short of their expectations of great experience. (SalesForce)
Spool increased the number of customers buying by 45% after a tiny design change. (Punchkick)
ESPN.com revenues jumped 35% after they listened to their community and incorporated suggestions into their homepage redesign. (Mindtouch)
MacAfee redesigned its ProtectionPilot software in 2004 to improve its usability. Tech support calls were decreased by 90% after launch. With 20,000 downloads over a 10 week period, there were only 170 support calls. (Pragmatic Institute)
Virgin America's website redesign based on UX research tripled mobile conversion rates and reduced support calls by 20%. (Work & Co.)
Staples redesign of their ecommerce site resulted in an 80% increase in the number of visitors, a 45% reduction in drop-off rates, and a 67% increase in repeat customers. (HFI)
Wal-Mart web traffic increased more than 200% after their UX redesign. (Infragistics)
AirBnB’s founder, Joe Gebbia attributes their $30 billion growth to their investment in UX. (TED)
Hubspot saw a 300% improvement in their conversion rate after a UX project. (HubSpot)
United Airlines improved their online ticketing turn out by 200% after a user research. (DOI)
Anthropologie increased their sales by 24% after a UX redesign of the checkout process. (Infragistics)
Course Hero increased their time on site by 5%, and social sharing by a 400% after gamifying their website. (BunchBall)
Choosing a specific blue over some other hues amounted to an additional $80 million in annual revenue for Bing. (Cnet)
After a user-centered redesign of their registration process, Bank of America increased