Everywhere you turned you were introduced to a new attempt on a wearable design and companies are stopping at nothing to give users a multitude of ways to monitor and connect their lives. This blog looks into the wearables market from CES and considers what this means for business in 2015.
There was one industry that dominated at the Consumer Electronics Show 2015 – wearables.
Smartwatches have developed into a different class since 2014. Companies are competing with the likes of Apple and Samsung, so have focused on design and price to place themselves in a competitive position. Each watch had a variety of features, but most had the usual spread: pedometer, calorie-tracking, fitness apps, audio player, sleep tracker and so on.
Health and fitness is the focus when it comes to wrist wearables, each promising to aid you in becoming a healthier new you. You can download apps to your wearable for running, cycling, golfing and swimming and track as much data as you please about your body’s performance.
We all have that desire to go and play around in the gadget room featured in the 007 films and some of the wearables available at CES definitely fit the bill. Consumers played with wearables that, on the surface, didn’t appear to do anything. Misfit’s Swarovski Shine is a crystal necklace is a solar-powered fitness necklace that looks just like a necklace. Jins, a Japanese glasses maker, has developed fatigue-reducing glasses that look just like normal glasses. Soon you won’t know who is addicted to data in your group of friends or not.
Wearable tech definitely branched out from wristbands and glasses this year and one of the most memorable is the Sensoria smart sock, a sock designed for the hardcore runners of the world and gives detailed feedback on running technique. There was also a headband that analyses your brain waves and wearable devices for pain relief. Soon you will be able to monitor all parts of your body’s functioning.
Humans are not the only species targeted by wearable tech companies. Fitbark is a collar for your pup that keeps an eye on your dog’s health. You can track the activity and rest patterns of your furry friends and view it on the app.
Watch companies are pairing up with tech companies to bring out the most fashionable designs full with the expected tech. Martian watches and Guess watches have a co-venture together that won one of the CES Innovation awards for wearable technologies. It is likely that similar partnerships will begin to form.
The amount of data produced by wearables will offer businesses invaluable insight into the habits of their users that can be manipulated to offer targeted marketing efforts like nothing seen before. Once businesses learn how to use the right data to their advantage, they could create relationships with users that is personalized and relevant.
Wondering if your company should jump into the wearable technology bandwagon? Call Prototype digital experience agency.
January 29, 2020
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