In 2015, the number of searches conducted on a mobile surpassed the number of searches conducted on desktop. By this point, most businesses are in the process of shifting their website to a mobile-friendly interface if they arent already there and everywhere you look digital blogs are emphasizing the need to be apart of a mobile-first future. As much as it is important to follow this shift towards mobile it is equally as important to recognise that desktop did not disappear into a puff of smoke. Even though desktop is a dying breed it is a while yet before the last larger computing device goes dark for the last time. This article reviews why it is important to optimize for both the mobile and desktop experience for the time being.
Mobile and desktop offer entirely different experiences. Let's look at some distinct ways they are different:
The starting point in understanding how to optimize for mobile and desktop is to take a little time to strategically think about how each type of visitor is using your website. How far into their user journey are they? Which products services or actions on your site are more likely to be purchased or completed on a mobile instead of a desktop and vice versa? Who is your audience and how do they use their various devices? Once you have answered these questions you can begin to map out some design features for certain pages to optimize your website for both mobile and desktop users.
Do you have a strategy to optimize your website for both mobile and desktop users? Contact us to see how Prototype Interactive can help to improve your mobile and desktop experience.
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