Al Rawabi is a 30 year old local manufacturing company known as a leading provider of a wide range of dairy, juice, and meat products. Al Rawabi tapped Prototype to create a customer centric website that highlights their strategic location which enables them to deliver fresh, healthy, and high-quality products for the UAE consumers and the hotel industry.
To differentiate Al Rawabi among competitors, we chose to create new sections such as Nutrition Facts on product details page, and the Community and Farms pages that reinforce the fresh and healthy positioning of the brand.
The main objective was to create awareness about the company’s fresh and locally sourced products.
Development and QA
A fresh and exciting design that reflects the company’s values and unique selling proposition.
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