New website and content strategy for Aseel Finance. Aseel Finance wanted to revamp their old website to create a modern platform with a fresh look and feel as well as an improved user experience.
Aseel Finance wanted to revamp their old website to create a modern platform with a fresh look and feel as well as an improved user experience. The long-term goal was to build a new digital brand with a set of guidelines and rules to maintain a consistent user experience across all channels. This included future planned phases for Aseel Finance’s other channels such as email marketing, mobile banking, online banking and more.
Aseel Finance had an existing website that was outdated in terms of technology, flexibility, design and user experience. During our design and implementation process, we analyzed the existing framework and benchmarked it against local and international competition.
To complete the project we took the following steps:
In addition to a new website, we built helpful tools such as the branch & payment services locator and personal loan calculators to increase the value of the site to its visitors.
Sitecore CMS.The website is powered by Sitecore CMS which allows the client to manage all content with ease as well as implement a strong personalization strategy across the site.
Digital Branding.The design process was not only following a clean approach to UX and UI, but was set to create a long term digital brand strategy for Aseel.
Through a short initial consultation, we can help you create detailed requirements for your digital project. Our experts can help you save costs, avoid common pitfalls, and utilize the best methodology to achieve your objectives. Get in touch to discuss your project today.