Innovative Facebook Branch App for Commercial Bank of Dubai.
Commercial Bank of Dubai commissioned Prototype Interactive to develop a Facebook banking app for its customers.
This type of app is the first in the region and allows customers to manage their bank accounts on Facebook.
This new app offers customers of CBD a new channel to transfer money online and creates a direct connection to their friends and family.
All is done directly on Facebook and users can check their bank accounts, pay their bills and perform other online banking tasks.
Users can use the Facebook app to:
Watch the video below to experience the app.
The application allows users to login using Facebook and access their online banking.
The app enables social banking between family and friends.
Using social profile data products and services become more relevant and tailored.
It was important to create a consistent, cross-platform digital brand, offering a coherent experience across different platforms.
The Commercial Bank of Dubai’s website has a strong focus on user experience and this had to translate to Facebook. The Facebook app has easy-to-use forms and clean iconography enabling users to get the same experience on Facebook as they do on the CBD website.
Security was a top priority in this project – all details and transactions had to be kept private and not published to Facebook.
We took several steps to ensure that user accounts remained secure:
The User Experience
Prototype Interactive is very conscientious of providing unique user experiences that enhance the journey for a user with a brand.
This app is the first of its kind in the region that not only offers users a new way to manage their expenses but that also enables the bank to provide an exceptional, personalized experience for the user.
Through a short initial consultation, we can help you create detailed requirements for your digital project. Our experts can help you save costs, avoid common pitfalls, and utilize the best methodology to achieve your objectives. Get in touch to discuss your project today.