Fully responsive personal banking experience.

Overview

Commercial Bank of Dubai hired Prototype to create a new website for their personal banking business. The task was to transform the site into a fully-fledged personal banking experience.

Personal from the core

The Brief

The new platform had to deliver a personal banking experience for customers. This meant to focus on product discovery, making real-time recommendations and enable instant sign up for accounts, credit cards and loans.

Designed for desktop, tablets and mobile devices.

The Design

Digital Branding

We created a unique digital brand for the website that ensured a coherent experience across devices.

Easy to use forms

With a great focus on user experience we created navigational elements that would allow customers to navigate the site with ease.

Iconography

By using a clean mix of icons, images and copy the website enables customers to get the information they need to make an informed sign-up decision.

Real Time Customer Support

Virtual Experience

The website integrates with live chat and virtual assistance systems that allow the user to ask questions in real-time. A true personalized experience.