Digital Strategy for Dubai Design District.
It all starts with a robust digital strategy. Dubai Design District, also known as d3, appointed Prototype to create a holistic digital strategy that would position the business park as the leading design destination in the world. Achieving this required us to understand their business, objectives, audience, and customers in full detail.
The vision of d3 is to create a seamless customer experience that aids the day-to-day needs of the community. Therefore they required an aesthetically led digital strategy that would help the d3 community reach its potential online.
To create a refined digital strategy for d3, we conducted user research and spoke directly to people from the community, which provided a clear and defined action plan for meeting the d3 vision.
Using our DSX program, we were able to create a full picture of the current state of d3, understand their pain points, and create a strategic roadmap for the next two years. This included:
During this phase we focused on research, benchmarks, and audits of the digital ecosystem of d3 to identify gaps and opportunities that would help to support the overall vision of d3.
Through a short initial consultation, we can help you create detailed requirements for your digital project. Our experts can help you save costs, avoid common pitfalls, and utilize the best methodology to achieve your objectives. Get in touch to discuss your project today.