Damac was looking to create a new website to reinforce their “luxury” positioning. The site also had to showcase the communities, projects, and properties that they are offering to generate leads and sales for the real estate group.
Based on our unique UX process, competitor benchmarking, and usability testing, we designed the new website with the focus on driving sales inquiries and transactions.
By focusing on select key messages, applying strong visual hierarchy, and highlighting the USPs of the available properties, we achieved an increase in website performance, lead generation, and marketing contribution.
The main objective of the website is to serve as the primary platform for all lead generation and marketing efforts.
Through a short initial consultation, we can help you create detailed requirements for your digital project. Our experts can help you save costs, avoid common pitfalls, and utilize the best methodology to achieve your objectives. Get in touch to discuss your project today.