Diyar Al Muharraq Website Redesign
Initial State of the Project
Diyar Al Muharraq is a modern island representing the traditional area of Al Muharraq in its architecture and landscaping and traditions situated in the Kingdom of Bahrain. In an effort to engage with the various target audiences, Diyar Al Muharraq appointed Prototype to revamp their existing website, and rethink the way the site integrates into the digital channel mix.
Storytelling: Think customer!
The content of the website was telling the story of the island, tailored to each audience. Depending on the personas such as investors, partners, or residents, the website had to deliver the right information shortly and concisely.
The website was built using Gatsby and Contentful, resulting in a blazing fast website.
What were the stages of the Project?
The project required multiple teams to work in harmony to deliver the initial UX audit and UI design, content production as well as technical analysis and development.
- Our UX process stages:
- UX audit: benchmarking and competition analysis
- UX: IA and sitemap
- UX: Wireframe
- UI: Conceptualization
- UI: Homepage and detailed template design English and Arabic
- Contentful CMS.
- Microsoft Dynamic Integration.
- HTML5 Canvas Animations.