Interactive microsite that explains the process of changing to duOverview
du telecom tasked us to design an interactive microsite that explains the process of changing your local phone number to their network.
Prototype designed the landing page for the country wide campaign which was a responsive full page scrolling site.
Responsive campaign site to inform and enable users to changeThe Concept
The site was explaining the process and details involved to transfer your phone number to du.
The microsite would play animations while the user is scrolling the site. This would work on both desktop and mobile devices which was important part of the campaign strategy. Users should be able to learn about all the details as well as take instant action.
Responsive parallax scrolling design with custom animationsThe Design
Users can jump to sections, making it easy to access specific content.
Call to action
The website would allow users to change their number online using sign up forms.
Users would be able to view videos and access additional content directly from the site.
The digital campaign micrositeThe Result
The site was an interactive companion to the change to du campaign and enabled customers to learn how to change their numbers in a fun a playful way.