Creating a tool that gives personalized recommendations to customersOverview
du the leading telecom operator in the United Arab Emirates tasked us to create a digital plan advisor that would enable their point of sales team to make mobile plan recommendations based on user profiles.
We designed the plan advisor, a mobile web application that would take inputs based on past usage and recommend the perfect mobile plan.
Usability and simplicityThe Design
We designed a simple step by step wizard that would take users through the process of finding their perfect plan.
Each step would be part of a simple user interface with point and click controls.
A lean user interface to create a simplistic, but effective web appThe Design
The design focused on function and the task was to create the most easy to use application.
The app is available in English and Arabic language.
The du brand was applied to the UI design using fonts, colors and icons.
A digital recommendation engine for the real worldThe Result
Users can now get personalized recommendations on their mobile plans using an intuitive experience.
The application was implemented in all stores across the country.