What does Here for Good mean to you?
The CampaignThat is what we asked Standard Chartered customers on Facebook in order to create a compelling online campaign to promote the banks brand message Here for Good.
Reveal your city skyline and get the chance to see Liverpool FC
The MechanicsThe campaign allowed users to submit messages, photos and videos that explain what Here for Good means to them. Each submission would be represented as a dot on the application. All dots together would create the Skyline of the users capitol. The campaign was targeting multiple countries in The Middle East.
We created a fully bespoke Facebook application for the online campaign.
The Design
Campaign
The campaign was supported by banner ads and social media outreach to generate online buzz.
Reach
The campaign was targeting 7 countries and reached thousands of users via Facebook and Twitter.
Enter to win
Every participant could win a trip to the UK to see Liverpool FC live.
A regional online campaign with great results
The ResultThousands of users participated in the campaign and the result was an exciting online campaign hosted on Facebook that created brand awareness across multiple countries.
- 1. Name
- 2. Email
- 3. Phone number
- 4. Company
- 5. Company website
- 6. Message