Internet Explorer Launch CampaignOverview
Prototype was tasked to create awareness of the new version of Internet Explorer 9 and drive downloads.
Rather than following a traditional online marketing approach we created an integrated campaign spread over various platforms. We engaged users by interacting with the target audience across different social media channels and generated traffic to a microsite, where users were able to participate in a prize draw. In addition we also created HTML5 applications that generated exceptional results for the client due to the longevity and high traffic partner sites that promoted the apps.