IE9 Launch. Microsoft

Create awareness of the new version of Microsoft Internet Explorer 9 and drive downloads through an integrated marketing campaign.

Internet Explorer Launch Campaign

Internet Explorer Launch Campaign

Overview

Prototype was tasked to create awareness of the new version of Internet Explorer 9 and drive downloads.

Rather than following a traditional online marketing approach we created an integrated campaign spread over various platforms. We engaged users by interacting with the target audience across different social media channels and generated traffic to a microsite, where users were able to participate in a prize draw. In addition we also created HTML5 applications that generated exceptional results for the client due to the longevity and high traffic partner sites that promoted the apps.

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