Re-inventing the UX for the regions leading travel portalOverview
Prototype Interactive was appointed to create the User Experience and design for Musafir.com, one of the regions leading travel portals.
The task was to re-invent the travel portal by creating a fully user centric approach that would allow users to easily search and find the best travel deals available. This type of website requires a comprehensive Content Management System that allows for the content to be constantly updated and adjusted. It also involves building a complex search engine tool that can provide accurate search results efficiently. These multilayered features need to be packaged into a design that is user centric, with straightforward usability.
The technology behind the gameThe Challenge
The project started with the creation of detailed wireframes, which went through many iterations and user reviews.
This stage enabled us to achieve three goals: We could define the requirements, test against end-users at early stages using focus group reviews and create a bespoke solution for Musafir. Prototype Interactive delivered a website design that allows users to easily book flights, hotels or travel packages using a convenient way. The design was aligned with the clients core branding and messaging with a seamless user experience. The main takeaway from this project was that, due to the strong focus on UX, the design added more details to the final solution including the use of color, fonts and iconography.