The Prototype Team has been working together to create the Digital Marketing Kit: an honest and transparent guide to digital marketing success. We have taken our experiences from working with large international brands and small local businesses and packed it all into this comprehensive kit designed to help you improve your online marketing strategies. You wonder whom we mean by you? We mean anyone. This kit is completely free and available to any businesses. Let’s look in more detail at what the kit includes.
First off, the Digital Marketing Kit is not about teaching high-level theories. We wanted to provide you with practical ways that you can implement and measure your online marketing everyday. In the kit you will find a number of digital marketing topics and useful information/resources. Here is an idea of the main takeaways:
- The Brief
- Setting up a campaign
- Create a content Strategy
- Tactics and tools
- Google Adwords
- How to set up your landing page
- Mobile Click to Call
- Offline promotions
- Google Analytics
- Conversion Rate Optimization
- Social Media
Did you see something here that made you wonder? Are you successfully using all of these tools?
This kit is designed to act as a handbook for you and your employees. You can just dip in and out of it as you face certain challenges in your online marketing. Maybe you will require that all your new employees read the Digital Marketing Kit so they understand the different processes? The kit comes with many helpful resources that are designed to help you achieve your goals and create the conversions you need to be a success online. We are excited to help you start to see the results you have been hoping for.