DSX Digital Strategy & Transformation Workshops

This digital transformation workshop helps organizations create actionable plans to improve business operations & ROI through purposeful digital technology investments.
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Why Enroll on Our Digital Transformation Trainings?

This digital transformation training is best suited for businesses that want to learn how to optimize digital offerings by crafting a digital mix that ultimately contributes to their bottom line.The digital strategy training will include:

  • Interactive exercises
  • Industry-specific insights
  • Pro-tips from industry experts
  • Exercises to take back to your business
  • Our books as a giveaway for your attendees (additional fee)

The Workshops

Workshop 1

In Workshop 1, your attendees will learn how to:

  • Map business objectives
  • Set KPIs and calculate ROI
  • Audit digital channels
  • Measure and optimize plans

Workshop 1 is best for companies that have an existing number of digital channels and are seeking a methodical approach to improve all-around performance and be able to measure results.

Workshop 2

In Workshop 2, your attendees will learn how to:

  • Understand fictional customer buying personas
  • Create a content strategy for the brand
  • Create optimal customer journeys
  • Optimize the purchase funnel, and
  • Create a strategy roadmap

Workshop 2 is best for companies that have a bit of a handle on their digital strategies but need some extra assistance. In Workshop 2, you’ll dive deep into the customer journey, how to improve the user experience, and how to increase conversions.

About the Workshop

These digital innovation workshops are two to three hours in length. Every attendee will work with beautifully designed workshop stencils that help accelerate the learning process. Interactive exercises help attendees learn how to glean industry-specific insights.

Attendees will also get pro-tips from experts in their industry, exercises that can be taken back to their company, and Prototype’s books for extended understanding.These workshops and the included exercises are based on Alexander’s two books:

  • Digital Strategy: A Guide to Digital Business Transformation
  • Boardroom Guide to Digital Accountability
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"We have been working with Prototype for almost 4 years on different projects including CBD main website, 1st in the region Facebook branch, digital kiosks, online marketing, and have won many awards as a result. Since the start, they have maintained a high level of professionalism, teamwork, communication and continuous propositions of new digital initiatives.They are a true extension of our team and a very valued partner, and we look forward to achieving more successes together."

Achilles Manolopoulos
CBD, Head of Digital Channels

"Prototype continues to provide Emirates digital with excellent service. They actively create exciting ideas and offer learning opportunities to assist us in keeping our teams engaged."

Joanne Cullen Griffin
Emirates Group, Digital Products Manager

Are you looking for a digital strategy workshop for your team?

Prototype’s DSX workshops are interactive, engage audiences, and create real results for participating businesses. These workshops are best suited for businesses that want to learn how to optimize digital offerings by crafting a digital mix that ultimately contributes to their bottom line.

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